Alpha Global Campaign

OOH, digital content, social, film & editorial

Bear Grylls has become the embodiment of adventure and outdoor survival. A former reservist in the SAS, Bear has climbed Everest, navigated the Northwest Passage and Paramotored over the Himalayas. 

As well as being an adventurer, writer and television presenter, Bear is a former guest on Alpha. Despite a life characterised by risk, danger and the unknown, it is this exploration of faith that he describes as his ‘greatest adventure’. Whether it’s from the streets of the Philippines or the sidewalks of New York it’s great to be reminded that everyone’s journey is different, and every story unique.

Global Creative Direction: Alex Normanton
Client: Alpha International
Main campaign photography: Hamish Brown
Copywriting & Film script: Jane McKeever
Secondary photography": Alex Douglas
Film Direction & Cinematography: Andy Clarke & Paul Akinrinlola