Ariel Handwash
DPS Press Campaign
Whether you find yourself lost in the middle of the rainforest, ocean, desert or mountain range - by using Ariel Handwash for whites, it makes you much easier to rescue. Bespoke rescue patches were designed, embroidered, shot and placed back in layout to cleverly contain the lock-up and end-line.
Design, typography and art direction: Alex Normanton
Agency: Saatchi & Saatchi London.
Creatives: Stanley Cheung & Jonathan Benson
Awards
Cannes – Shortlisted
