Sony Music UK

Global Integrated Campaign: TVC, Press, Poster, Digital & Social

Collaboration with Sony Music to develop and deliver a radical, global TTL advertising campaign to support the re-release of George Michael's seminal album 'Listen Without Prejudice'.

27 years after it was originally released and the message behind 'Listen Without Prejudice' couldn't be more relevant. So with that in mind we created a campaign using a number of monochrome words and statements which often engender prejudicial reactions, like 'addict' and 'gay', before revealing their connection to George himself. 

Supplementing this is a contrasting execution which, rather than challenging viewers to confront their preconceptions, simply celebrates the singer's legacy. 

Creative Direction, Design & Art Direction: Alex Normanton and Peter Liffen
Agency: TrailerPark London.

Music Week Awards 2018