Armadillo Self Storage
Brand Refresh: Identity, Guidelines, Signage, Comms & Digital
The brand identity takes its concept from the animal itself: the armadillo is friendly and approachable, but it also has a secure and defensive side. Facets of its character are used in the final marque. the yellow segments signify a protective shield above the friendly and approachable logotype. The duality is emphasised with a rounded corner on the rectangle.
