Alex believes in the power of a consultative approach and a thorough interrogation of the problem in order to find a compelling idea and appropriate solution.
Some of his key principles:
1. Look for those ‘golden nuggets of joy’.*
2. Build ideas from a strategic foundation.
3. Create, question, align, craft and repeat.
4. The more people involved; the better.
5. Keep it simple and try to have fun.
With substantial experience across multiple sectors and clients from start-ups to SMEs, charities, corporates and global brands. His work has covered various disciplines of design including brand identity systems, digital, promotional, cross-channel campaign communications and even sonic branding.Previous client experience: Bols, Friesland Campina, Rainforest Alliance, ING, AccuWeather, Tassimo, Randstad, Heineken, O2, Mercedes-Benz, Sony Music, IOC, The Macallan, Emaar, Alpha, Johnnie Walker and Alfred Dunhill (to name just a few).
