Bols, Amsterdam

Key Visuals, POS, Activation, Film & Experiential

Bols. The original spirit of Amsterdam.
Following on from the redesign of the iconic Bols Liqueur range and the ‘Cabinet of Curiosities’ packaging concept. A playful tone of voice and illustrative style was specifically developed for the Bols Liqueur range to align with the Bols Geneva (developed by Staat).

Each custom illustration portrays the unique flavour characteristics for each of the Bols liqueur range centred around the iconic drink itself. From key visuals to digital activation, experiential events to POS, this striking launch cuts through the noise of a typically clichéd market to hold its’ own.

Creative Direction: Alex Normanton
Agency: Design Bridge, Amsterdam.
Design Director: Yente Jansen
Illustration: Salvador Pombo
Film Art Direction: Eliot Blades
Script & Copywriting: Kim McClure