Buckle my Shoe

DPS Press Campaign

After partnering with Tim Burton, the Buckle-My-Shoe clients were thrilled to be associated with the up-and-coming gothic artist Camille Rose Garcia. Her distinctive paintings brought to life beautifully the story of these kids who desperately want more feet so they can wear more shoes.

An interesting and bold approach for a children’s shoe company. Designed to stand-out against the stereotypical world of retail. Bespoke blackletter hand drawn typography created to compliment these quirky and dark and surreal illustrations.

Design, typography and art direction: Alex Normanton
Agency: Saatchi & Saatchi London.
Creatives: Marion Cohen & Cassandra Yap

Awards
Eurobest – Gold
Clios  – Silver
Creative Circle – Bronze