Chasing Zero
Brand Identity, film, print, digital, animation
Chasing Zero is a charity whose long-term vision is as clear as it is bold: to see zero AIDS-related deaths worldwide by providing access to treatment.
A graphic device formed by a tri-line device references the charity's three target audiences. When this device is duplicated counter clockwise, it forms the figure '0' and the target of zero they have set. They believe in collective involvement rather than charity enforcement which is expressed in headlines like 'I am Chasing Zero' and 'We are Chasing Zero'.
Brand animation by Almondo Studio
