Church Army
UK Rebrand: Identity, Brand World, Press, OOH, Digital, Brochures
Church Army needed to be completely redefined for a younger generation whilst not alienating their older donor base. They needed a new brand to accurately represent who they are, and more importantly, why they do it.
A route that visually represents evangelism on the ground. Letterforms are used to allude to street, roads and various locations. This flexible identity system can be used to explain different facets of Church Army, where it is located and what it does. A marque which has purpose, is dynamic and seeks to activate change.
A directional arrow pointing either North, South, East or West can be used in combination with the CA marque. This can either draw attention to a specific detail or be used more creatively within advertising or brand communications.
Creative Direction, Design & Art Direction: Alex Normanton
Digital Design: Alex Normanton & Holly Dixon
Hero Brand Photography: Matt Miller
