Johnnie Walker & Alfred Dunhill
Retail Theatre, POS, Film and Experiential
Inspired by the spirit of the brands’ pioneering founders, John Walker and Alfred Dunhill, this Limited Edition Collection is the result of a mutual dedication to craftsmanship, rarity, heritage and modernity.
A timeless story brought to life by two modern pioneers.
The campaign achieved over 770,000,000 impressions globally and a total PR value of about US$3.5 million. The campaign broke records globally and products were sold out in several markets.
Creative & Art Direction: Alex Normanton & Paul Underwood
Agency: Spring Creative
Design: Simon Tapson
Brand launch overview film
Brand launch - Tokyo
