Run Alpha

Event Promotion, Print, Installation, Social & Digital

Alpha is a series of interactive sessions that freely explore the basics of the Christian faith. Run Alpha is a training experience designed to equip young leaders with everything needed to reach their generation using Alpha as a tool.

The idea and art direction was the capture young people in dynamic movement; literally capturing the sentiment of what this movement represented. It was important to cast and engage the younger generation with people they could identify with. An added layer of movement was created by cutting into the shots to add dynamism.

Creative Direction: Alex Normanton
Client: Alpha International.
Design & Art Direction: Lewis Wright & Natalie Vosloo